The Global Marketplace for Medicinal & Aromatic Plants. Worldwide, the lifestyles of some 6.3 billion people rely on the cultivation of plants. Demand for herbal drugs, cosmetics, foodstuffs and other products in this already vast market continues to grow. Taken together, plant products form a specialised but lucrative sector with plenty of opportunities. Meanwhile, sustainable plant use contributes to global wellbeing and a healthy ecosystem.